Hal Benz  
"The Town Broker"

Home For Sale – 50 Corey Lane, Watchung NJ 07069

50 Corey Lane, Watchug NJ  07069

$799,900/ 4 br/ 2.1 Baths/ 1.5 AC/ Full Finished Basement

This tastefully updated Center Hall Colonial offers traditional style in a private park-like setting. Enjoy the wonderful mix of indoor and outdoor living spaces in this desirable cul-de-sac location There are hardwood floors throughout, and a full finished basement for your enjoyment. The renovated kitchen features GE Profile appliances and granite countertops. Our professionally landscaped property features dramatic lighting and can be experienced from the two-tiered deck or bluestone patio. Located in one of the area’s most highly sought after school districts, this home is sure to please. Don’t miss it!

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50 Corey Lane

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Bad MLS Photos

When you’re selling your home, first impressions count!! Just because you have a camera, doesn’t mean you should take your own pictures. If it’s true that a picture says a thousand words, then I’d LOVE to hear what these are saying!!

The following shots were taken from active listings posted in the Garden State Multiple Listing Service. The property addresses have been left out to protect the innocent.

I may have to make this a regular feature on this blog…

Homes For Sale in Westfield & Surrounding Communities.

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Home For Sale – 3 Douglass Drive, Princeton NJ 08540

3 Douglass Drive, Princeton NJ  08540

$529,000/ 4 br/ 2.1 Baths/ 0.71 AC/ Full Finished Basement

PRINCETON mailing address & South Brunswick taxes! Situated on a wooded lot in one of the most desirable areas in So. Brunswick, this lovely 4 Br Colonial home backs to preserved land.  This nicely updated home features HW floors, finished basement, abundant storage space, fenced in property and professional landscaping. Enjoy the serenity of the park-like setting from the screened-in porch and deck. Easy access to highway transportation makes your commute a breeze! THIS IS A MUST SEE!

Contact Me For Details!!

Click Image Below For Our Virtual Tour

3 Douglass Drive, Princeton NJ  08540

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Pricing Your Home For Sale: The 5% Rule

Pricing your home correctly so that you get a sale (and don’t sit on the market forever), is one of the most important skills that a professional Realtor can offer. I met a seller in Westfield the other day who was selling his home on his own (For Sale by Owner). It is a terrific house… well maintained, and in a desirable neighborhood. I asked him how he came up with his asking price. He assured me that he kept a close eye on recent sales in his neighborhood, and that he knew the likely selling price for his home. Incidentally, I though his target price was correct.  But then he shared how he came up with his marketing price, and that’s where things got problematic…

He told me that he knows many buyers in today’s market look to negotiate a hard bargain. He simply added a 15% cushion to what he thought was the correct sale price. This way, he’d have room to negotiate.

On the surface, I understand his logic. Unfortunately, the numbers aren’t on his side. The surprising truth is that you can actually get MORE for the sale of your home by asking LESS for it. Let me explain…

Pricing Within 5% Improves Sales Outcomes

While it’s true that buyers today are looking for a bargain, they also recognize value when they see it. Homes that are priced correctly (within 5% of the final selling price) can disappear fast…often with multiple bids (yes, even in this market). But with inventory levels up in much of our market area, buyers can be picky. If they think the price is too high, they’ll simply wait for a price correction. And if sellers wait too long to get it right (more than 30 – 45 days), the market will simply pass them by. The end result is that their price improvement will need to be pretty dramatic in order to catch the buyer’s interest again…bigger in fact, than it probably needed to be.

Still not convinced? Then check out these numbers: Read the rest of this entry »

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