The Town Broker

How I Work With Sellers

Selling a home in today’s challenging marketplace requires a different level of expertise. Not every agent achieves the same success. My team and I achieve some of the very best outcomes in our local market. Being accessable and maintaining close communication with clients are the minimum expectation for any real estate agent (These traits shouldn’t have to be included here). Here are a few of the things that I feel set me apart from the other agents you could hire:

1. Full-Time/ Experienced. In his 2010 Real Estate Trends Report, author and industry expert Stefan Swanepoel noted that only 27% of real estate agents surveyed listed real estate as their primary source of income. WHAT?! First and foremost, I am a Full-Time real estate professional. This is not a hobby, or something I dabble in on the weekends. This is how I feed my family. I hold numerous real estate designations and a NJ Broker’s license…reserved for those with the highest level of training and experience. I treat this business seriously.
2. Understands Current Market Trends. The cornerstone of my business model is to provide my clients with the most thorough and up-to-date real estate information available. Every day I pour over the most widely read news feeds and blogs in the industry. As your broker and adviser, I keep current on the existing and emerging issues and trends that impact your ability to achieve success in the marketplace. If it’s happening out there, you’ll know about it. I regularly publish local market reports and articles on this blog site. I show what is happening in the local & national markets, and offer my interpretation as to what it all means. If you require market information not typically covered in my blog, then I’ll create it just for you.
3. Creates Market Urgency. Success in real estate sales is about creating and leveraging market urgency. My personalized marketing plan includes the following:
   1. Customized Market Evaluation Report to assure accurate pricing;
   2. Staging Consultation because professional staging is NOT the same as tasteful decorating. Real estate staging is a marketing science, and it is what brings in the highest offers;
   3. Enhanced Marketing Presentation including professional photography, print material and virtual tours;
   4. Broad and Comprehensive Market Exposure including most extensive collection of online syndication partners, as well as the proven “offline marketing tactics”;
   5. Personal Prospecting that’s right…I personally spend many hours every week  contacting neighbors, prospective buyers, and other real estate professionals. Why? Because I want to be absolutely sure we’re leaving no stone unturned when locating the right buyer for your home!
4. Utilizes New Technologies to expand the “reach” of your marketing plan and the efficiency of the transaction. In addition to my web syndication partners, I know how to place your listing on sites like Craigslist, YouTube (the world’s 3rd largest search engine), Google Maps, and various photo sharing sites. I know how to incorporate social media tools like Facebook, Twitter & LinkedIn to drive traffic to your listing.  I utilize computerized lockboxes and 3rd-party call centers to streamline the scheduling process for you.
5. Cost Savings Through Efficiency because you deserve it! Please understand that in NJ all brokerage fees are fully negotiable. There is no “standard fee”, and it is illegal for brokers to conspire to set fees. But with increased efficiency comes cost savings. I am by no means a discount broker. I ONLY provide full-service representation to my seller clients. But the new technologies allow me to work more efficiently, and choose to pass these savings along to you. I believe my fees to be among the most consumer-friendly in our local market.