Hal Benz  
"The Town Broker"

Westfield NJ Homes: How To Choose A Realtor.

 

Westfield only oneWestfield NJ Homes have long been sought after by local home buyers. By offering beautiful parks & neighborhoods, high quality schools, an award winning downtown and a wonderful quality of life, the Westfield housing market has remained among the area’s strongest in the midst of our current housing downturn.


 

With so much to offer, you might think it wouldn’t matter which Realtor was chosen by those selling their Westfield NJ homes. And you’d be wrong.   Keller Williams…a relative newcomer to the Westfield NJ’s housing scene… leads the pack when it comes to delivering the best outcomes to Westfield NJ home sellers.


 

Picking The Best When Selling Your Westfield NJ Home.

How does anyone become “the best” at anything? I’ve always believed it had to do with results. But how do homeowners decide which Realtor to use when selling their Westfield NJ homes? Usually, they go with familiar names or recommendations from a friend. They often go to the web to check out the presence that their agent has online. And sometimes, they pick up the local paper to see who is advertising the most listings.


 

But surprisingly, most homeowners do very little real research about the agent or the company that they choose to represent them. In fact, studies conducted by the NJ Association of Realtors show that a full 2/3 of home sellers interview only ONE Realtor for the job!


 

The agents and companies with the strongest name recognition love that!


 

But what does the research show about the agents and companies serving the Westfield NJ market? I have long believed that there are 2 key indicators to look for in choosing a Realtor: 1) Who gets the home sold for the highest percentage of the original asking price, and 2) Who gets the home sold the fastest.


 

So I decided to run a little search in the MLS.


 

I compared Keller Williams (whose Westfield Team is currently working out of their Summit office until they secure office space here in Westfield) with some well known local real estate companies. I looked at ALL SALES reported in the first half of 2010 by these offices in the MLS…not just those taking place in Westfield. After all…these agents do business in lots of great towns. By expanding the study in this way, you’ll get a better picture of how successful these agents and offices are in a wide range of markets.


 

Included in the study were Coldwell Banker (both CB East and CB West, both in Westfield), Weichert – Westfield, RE/MAX – Westfield, Prudential NJ Properties – Westfield, Century-21 Taylor & Love – WestfieldERA Meeker- Cranford, and Keller Williams- Summit/Westfield.


 

So what does the study show?


 

Keller Williams delivers the HIGHEST sale price /original list price ratio of any major player in the Westfield NJ home selling market. Keller Williams also has among the LOWEST days on market for their listings of any major player in the Westfield NJ home selling market.

(This data represents ALL transactions posted through the Garden State Multiple Listing Service in Union, Morris, Essex, Middlesex, Somerset and Hunterdon Counties for the target offices. Transactions took place between January 1, 2010 – June 30, 2010. All information is deemed reliable, but is not guaranteed by GSMLS.)

 

Being able to consistently deliver outcomes like these for my clients is one of the reasons that I joined Keller Williams (after leaving a management position for one of the other real estate brands in this study). And delivering outcomes like these are helping to make Keller Williams the fastest growing real estate company in America!


 

Here’s a few more things I bet you didn’t know:

  • JD Powers AwardIn 2009, Keller Williams surpassed RE/MAX to become the 3rd largest real estate company in the country.
  • In 2010, Keller Williams won the prestigious JD Power and Associates Award for Buyer Satisfaction…for the THIRD year in a row!
  • Locally, the Keller Williams Summit office (which currently includes my Westfield team) has done over $1 BILLION dollars in volume since it opened in 2005. So far in 2010, we are the #3 office for total sales volume in the Garden Sate MLS (out of about 2000 offices)!

So the next time you or someone you know needs to sell your Westfield NJ home, I encourage you to give me a call. Let me show you how we do things differently from the other real estate names you know so well. And experience for yourself what I call the Keller Williams Difference!


It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Mark Twain

 

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